WE ARE KVD: UNFLINCHING SELF EXPRESSION THROUGH VEGAN BEAUTY

ROOTED IN A DREAM OF UNRESTRAINED ARTISTRY WITH A NONCONFORMIST + FEARLESS SPIRIT, WE STARTED A REVOLUTION WITH UNAPOLOGETICALLY BOLD MAKEUP + LIMITLESS CREATIVITY

WE MAKE A STATEMENT EVERYDAY THROUGH HOW WE FACE THE WORLD, COMMUNICATING OUR INNER MULTITUDES THROUGH THE COLORS, SHAPES AND SHADES THAT DEFINE OUR SPIRIT. THE ART WE CURATE IS MORE THAN APPEARANCE. IT’S WHO WE ARE. IT’S THE LEGACY WE CARRY ON.

WE CELEBRATE THE INDIVIDUAL

We reject conventional beauty standards + sameness. We accept the beauty of our uniqueness + flaws.

WE PROMOTE ARTISTRY WITHOUT BOUNDARIES

Our high-pigment, high-performance makeup is your toolkit for limitless creativity. We support artistry of all kinds—not just makeup—through artist collaborations + more.

WE GIVE A F*CK ABOUT THE WORLD

We care for our planet + all the beings who inhabit it. We believe outsiders are insiders + stand up for what’s right. 

WE CREATE HIGH-PIGMENT, HIGH-PERFORMANCE MAKEUP

We take inspiration from all mediums of art, from watercolor through sculpture, to make our iconic products.

You are the living canvas. We give you the tools to manifest your vision. 

KVD BEAUTY IS 100% VEGAN + CRUELTY-FREE

WE’VE LONG BEEN PIONEERS OF THE VEGAN + CRUELTY-FREE MAKEUP MOVEMENT. ALL OF OUR PRODUCTS ARE, AND ALWAYS WILL BE, HIGH-PERFORMANCE, 100% VEGAN + CRUELTY-FREE. YOU HAVE OUR WORD ON IT.

WHAT THAT MEANS

Vegan

Our formulas don’t contain ANY animal-derived ingredients (including insects).

Cruelty-Free

KVD Beauty never tests on animals—and never will. We only sell our products in regions, channels + product categories that don’t require animal testing. We will not sell in countries where it’s legally required to test on animals, such as China, until those laws change.

HOW WE DO IT

We shattered the myth that vegan makeup doesn’t perform. We’ve spent more than 10 years reinventing the formulation process in the labs, banning all animal ingredients commonly used in cosmetics + discovering new vegan replacements. We do it all without sacrificing the bold pigment + performance we’re known for.

WE’RE COMMITTED TO BECOMING MORE + MORE SUSTAINABLE

WE CHALLENGE OURSELVES TO USE FULLY RECYCLABLE PACKAGING, POST-CONSUMER RECYCLED MATERIALS, FSC-CERTIFIED PAPER + REFILLABLE COMPACTS WHENEVER POSSIBLE.